This is one of the great powers the media holds. In today’s society, one far different than the world Martin wrote about, the media is the platform that reaches the world. Whether it is through newspaper articles, online journals, television interviews, the media is constantly shaping who we are and what we remember. It is the vehicle that has the greatest capacity for manipulation. This can either be seen as a major achievement or a great downfall.
Each day spent in my new position of PPE-STGPRESS8 came with a new task. That was part of what made the internship interesting, an assignment was always coming up that offered a new learning experience. This week is my introduction to the notorious Strasbourg week.
So here’s the quick run down of
Strasbourg week: the European Parliament does not have one headquarters but
two. One located in Brussels, the main office, and another in Strasbourg,
France. Plenary sessions are held in Strasbourg once a week every month, except
for the two weeks it’s held in October. Strasbourg week had become a running
joke around the apartment, because apparently at this time the Brussels location
became a ghost town where interns were free to do whatever they please without
the watchful eye of their supervisor. The week is also just a running joke to
many Europeans, because it was seen as an excessive waste of money to have
Parliament in two different buildings.
The first two
days of the week were how people had described it, a long study hall period.
Okay, so I wasn’t only studying for those two days, it included lengthy
Facebook sessions as well as learning about the people I would be working with
for the next several weeks. It wasn’t until day three that Mr. Stellini would
call with an assignment for us. The task was to look up the newly passed
Tobacco Products Directive for 2013 into Google to see what news sources were
reporting, and then send these articles to him.
The Tobacco Directive for 2013 is a
revision to an earlier tobacco directive that was in place. To confirm a
stereotype that many Americans have of Europeans, yes they all smoke everywhere
and all the time. European lawmakers being keen to this felt that it was
important to make changes to the way cigarettes were being sold, because of the
way it is glorified within the society. This directive approved stricteradvertisement meaning that sixty-five percent of the packaging will now be one
large health warnings for purchasers to see.
Mr. Stellini never
clarified how many articles he needed, so I sent him an article from every news
source under the sun that was reporting on the issue. Pauline suggested that I
only use articles from Euractiv and the EUObserver, two popular new sources in
Europe. It didn’t seem like a comprehensive view if I only focused on those two
news sources, after discovering that literally everywhere was talking about
this new groundbreaking directive that would change the Tobacco Industry. These
two websites were both European ran and only focused on European Union Issues.
This all made me think back to
lecture that was held in one of my classes at study abroad institution,
Vesalius College. The lecture explored the different types of power that
existed. There was military power which is most identified with the United States.
Then there is civilian power most employed by the United Nations and their
missions around the world, Lastly, there was normative power, which one of the
authors from the required reading claimed the European Union had. The European
Union had this ability to influence the world by its mere existence. When a new
legislation is passed among the member states, the rest of the world takes
heed. Many countries follow suit, because if the EU is doing it, then it must
be path that every other nation should be taking.
After
sending Mr. Stellini an abundance of articles, only a few were actually sent
out to the general public. I noticed that any article that may have had a trace
of negativity or criticism of the new directive was excluded. It was
interesting to see how the EPP Press was controlling, which stories people read
about legislation and which stories didn’t. Of course, anyone could just Google
the directive and find the sources that my supervisor excluded, but in this day
and age people expect their news to just be handed to them. The power of the
media and what the media releases is important to preserving the self the world
will not forget.
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